Marketing

Computare are innovators in childcare marketing, planning and design. We provide expert advice in an ever-evolving world of marketing and latest concepts in marketing your childcare centre.

We are passionate about what we do; providing childcare businesses with carefully planned marketing strategies so that they are uniquely positioned to connect with customers and achieve goals, year on year.

Many childcare businesses including not-for-profit enterprises often do not have effective strategic or marketing plans. With the growing competition throughout most states many centres are facing the challenge on how to improve their occupancy and financial performance. Marketing and planning is a vital part of keeping your childcare centre’s occupancy on the rise.

◘ Marketing Strategies

Devising a Marketing Strategy for your childcare business is fundamental to your goal of increasing and sustaining your occupancy. Together we will develop detailed programs about your business environment, both internal and external, which includes understanding strategic constraints.

A successful marketing strategy depends on understanding your potential customers around your area, their needs, and what will persuade them to use your service. Targeted market research will help in identifying those needs and enable us to put together a successful marketing plan for your business.

Computare is able to provide a total solution to your marketing needs. By using the information supplied by our sophisticated data management we use analytics to ensure your brand and childcare centres are at the forefront of your local parents. Customer connection is not built on data analytics but ensures that your marketing budget is best spent on certain areas and provides the best return for a growing business.

The types of offerings include:

◘ Direct or traditional marketing
◘ Email communication marketing
◘ Digital & Social Media marketing
◘ Customer analytics
◘ Marketing Reporting

◘ Digital + Social Media Marketing

Computare offers a unique approach to digital marketing. We provide digital campaigns that align with the image of your childcare business aims and objectives to boost your occupancy and increase your centres presence within the community.

Social Media marketing for your business is a unique and eye-catching way to engage prospective parents to share your business campaign across all social media sites, and reach more potential parents in a short space of time.

◘ Customer Analysis

Computare is able to provide the following analysis of your current customer segment including but not limited to:

◘ Conduct market segmentation to unveil meaningful and measurable segments or microsegments according to customer’s needs
◘ Use target market analysis to tailor services and marketing strategies to match the needs of each segment.
◘ Identify and target prospective customers for up selling
◘ Mapping your existing parents on Google maps. This enables visualisation where your current and previous families are located and ensure your able to obtain the best results for your marketing activities.

How do we make it work?

The success of data management and analytics of customers together with cross channel marketing services allows an overall approach which provides the best advantage in this competitive and evolving market of childcare services.

Areas of Expertise

◘ Marketing Plan and Strategies
◘ Digital and Social Media Marketing
◘ Customer Analytics
◘ Marketing Reporting